
Georgia backs UK growth with upped investment
Few could miss the Georgia stand at this year’s London Wine Fair, with this on-trend country planting 16 of its producers on a sizable stand at the centre of the hall. And this enlarged presence sets the tone for the rest of this year, following an uplift in UK volume sales of Georgian wines of 72% in 2024, backed by an increase of investment in the British market by 50% for 2025.
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